The New Zealand Advertising Standards Authority (ASA) has upheld a complaint against Johnson & Johnson for misleading marketing practices in advertisements for the chlorinated artificial sweetener Splenda. READ THE DECISION HERE

"Sucralose is a disaccharide that is made from sucrose in a five-step process that selectively substitutes three atoms of chlorine for three hydroxyl groups in the sugar molecule. It is produced at an approximate purity of 98 percent." READ MORE

"When sucralose was orally administered to mice, rats, dogs and humans, the results for absorption, elimination and kinetics were similar between animal species. Approximately 60 to 90% of the sucralose was excreted…" READ MORE

"The potency of sucrose can be increased by replacing selected atoms with chlorine (112, 115) as exemplified by sucralose..." READ MORE